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Billboard Advertising
Billboard Advertising
has continued to grow over the past 30
years.. Check out the information & statistics below to see how outdoor
advertising can be good for your business too.

Branding the
Unconscious
The more often someone sees
your ad, the more likely that when they have a need for your type of
business, your name will pop into their mind. Ever opened the yellow pages
and picked a company to call simply because you have seen their name over
and over again? Recall is driven by frequency, which is the number of times
someone sees your ad. billboards are an excellent medium available for
increased exposure, unless you want to spend millions to spend to reach the
same number of people as frequently on television or radio. Compare the
costs for the number of people reached. (see below). Recall, recall, recall,
even if it's because the billboard burned into their unconscious mind,
consequently, not even knowing how they know you......all that matters is
that they do.
Cost Comparison per
Medium

**Sources- Outdoor Advertising Association of America &
other....
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