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2005 United Outdoor Media L.L.C.

Web design by Chad Stewart

 

 

Billboard Advertising         

Billboard Advertising has continued to grow over the past 30 years.. Check out the information & statistics below to see how outdoor advertising can be good for your business too.

Branding the Unconscious         

The more often someone sees your ad, the more likely that when they have a need for your type of business, your name will pop into their mind. Ever opened the yellow pages and picked a company to call simply because you have seen their name over and over again? Recall is driven by frequency, which is the number of times someone sees your ad. billboards are an excellent medium available for increased exposure, unless you want to spend millions to spend to reach the same number of people as frequently on television or radio. Compare the costs for the number of people reached. (see below). Recall, recall, recall, even if it's because the billboard burned into their unconscious mind, consequently, not even knowing how they know you......all that matters is that they do.

Cost Comparison per Medium         

**Sources- Outdoor Advertising Association of America & other....